27 December, 2024
Cue the collective gasp, because The Front Row Studios has officially closed the chapter on 2024 with The Business of Pleasure. This FW ‘25 collection doesn’t just wrap up the year, it owns it. Inspired by the 90s cool, the sleek sophistication of early 2000s power dressing, and the unapologetic confidence of today’s boss woman, this collection is a love letter to the beautifully dynamic modern woman.
And, let’s just say it—it’s about time.
Founder and Creative Director Malak Hany puts it best: “This collection is an ode to the woman who knows what she wants and isn’t afraid to take it. It’s about embracing duality—being both strong and sensual, commanding and approachable, and as cool as ever. With these pieces, we wanted to give women the freedom to express themselves, knowing they look and feel their absolute best.” Honestly? Truer words have never been spoken.
This collection gets it. It’s not just about looking good—it’s about feeling unstoppable. The tailored coats, the 90s-inspired bootcut trousers, and those satin skirts create more than just an outfit—they build a mood. It’s the wardrobe equivalent of walking into a room with your head held high, knowing you don’t need to say a word to make your presence known. Style is more than appearances, it’s about how it makes you feel.
And let’s talk details. The palette alone—beautiful burgundy, that signature red, striking black satin, and the glamorous gold—just oozes luxury. Each piece feels intentional, from the oversized suits perfect for bossing up in the office to the long black and gold coats that turn heads on a night out. There’s even a suede jacket and oversized white chemise combo that’s basically begging for a brunch date (and the compliments that’ll come with it).
But what really hits home for me is the balance this collection strikes. It’s powerful without being over the top, and sensual without trying too hard. It reminds us that femininity isn’t one dimensional—it’s bold, commanding, and unapologetically cool. These are pieces that don’t just adapt to your lifestyle, they amplify it.
And the best part? The Front Row Studios proves that we don’t have to choose between style and comfort. Every garment is precision-tailored, high-quality, and made to move with you. Whether you’re closing deals, sipping cocktails, or taking over the world.
The Business of Pleasure is a vibe, a mood, a reminder that how we dress is how we show up for ourselves. And as we say goodbye to 2024, this collection serves as the ultimate statement—timeless, bold, and endlessly inspiring.
Step into 2025 with pieces that empower, elevate, and remind you who’s in charge.