4th July, 2023
Who is the Lovely Bahar Faridani? Bahar Faridani is a 19 year old Swedish-Persian designer breaking into the industry with her captivating designs. Faridani is a fusion between Swedish simplicity and Persian elegance, a representation of the designers' cultures.
What inspired you to start your own business?
I find myself most inspired by people. The observation of unique individuals fuels my passion for creation. I currently take heavy inspiration from Julia Fox, Kate Moss & my best friend Anna Thulin.
Can you share a memorable experience from your journey
A very breathtaking moment for me was seeing Izzy Armitage wear one of our dresses at Australian Fashion Week 2023. Seeing beautiful people wear my designs is the most surreal experience in the world, it makes me melt!
What are your future goals and aspirations for your business?
I’d love love LOVE to see Julia fox in my designs. I admire her with my whole heart. My ultimate dream would be to send a collection down the runway for fashion week in some major city. Then I'd have Vogue Italia cover it whilst fearting Faridani on the cover (specifically the January issue). I think if I could achieve anything career wise it would be that.
What do you enjoy most about being your own boss? I’m sure there’s more than a few perks coming with that
YES. It’s perfect because I have so much freedom. It is important for me to have creative control of Faridani, you know I get to decide its story. Also the part where I get to make any clothes I desire is pretty nice too.
How has this journey changed you as a person?